Evergreen Score: The New Content Metric You Should Care About
While no content metric is a magic bullet, evergreen score focuses on impact after the first wave of engagement on your piece has come and gone.
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Content Marketing 2020: 7 Tips for Creating Content Your Audience Actually Likes
Don't worry: there's no jargon in here about the "AI-powered revolution that'll reinvent digital transformation across the enterprise."
2018’s Content Metric of the Year: Time
Every marketer should find a way to tie content to revenue. Content metrics that measure time offer a path to the hard ROI they crave.
Ask a Content Strategist: Why Are Brand Blogs So Ugly and Outdated?
Design is an incredibly important part of content marketing. So why do so many brand blogs look like they were designed in 1998?
Make Sure Data Isn’t Your Downfall
Marketers seem fixated on gathering as much data as possible when they should really put all of their chips into finding the right data.
24 Content Marketing Predictions for 2018
Will video rule? Is artificial intelligence going to take our jobs? Has thought leadership gone too far? Here are our content marketing predictions for 2018.
3 Content Marketing World Sessions That’ll Make You Better at Your Job
At Content Marketing World, these sessions will give marketers the insights they need to transform their organizations for 2018 and beyond.
Connecting Content to Measurable Business Outcomes
Announcing The Accountable Content Series, a new program from Contently where we'll explore how content can deliver measurable brand and business outcomes.
Wells Fargo’s CMO on Lifetime Customers, Mountains of Data, and Coming Back From a Scandal
"You can have the best vision in the world, but it won't matter if you don't have the means to bring it to life."