The Hidden ROI of Speaking Engagements
How a smart public speaking strategy led to over $100,000 in public relations ROI.
The Content Strategist
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Study: Marketers Are Measuring Their Lead Gen All Wrong
In 2016, marketers and singles are suffering from a similar problem.
The Biggest Reason Brands Fail When Tying Content to Business Goals
Content ROI is essential, but when you're just starting out, another factor is even more important.
Contently Case Story: How Better Weekdays Upped Its Efficiency and Redefined Content ROI
In the tech world, small teams are always short on time. So how did a team of three build a blog with hundreds of stories?
Marketers Are Creating More Content, but They’re Not Sure Why
According to a recent study, content production has become a disaster film for a majority of marketers.
Want ROI on Your B2B Content? Embrace Sales Enablement
Creating quality content for sales can double your conversion rate. Here's how.
How HubSpot’s CMO Stays Ahead of Content Marketing Disruption
Kipp Bodnar tells us how the buying process has changed over the last decade and why email marketing could soon be obsolete.
How Loyal Are Your Customers? This Metric Has the Answer
If you're not tracking RVR, you don't really understand how loyal your audience is.
Content Catchup: LOL Is Dead, CMOs’ Content Problem, and More Must-Reads
Here's what you missed while wondering what Donald Trump's hair is really made of.