How Sharknado Spun a Social Media Whirlwind
So how did Syfy create a social media tornado that’s lasted long after the initial storm of press passed? Let’s take a look.
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The Contently Show: Brian Alvey on How Nimble Publishers Survive
Brian Alvey, the Chief Scientist and Chairman at Ceros, talks with Contently CCO Shane Snow about how the nimble survive, and those fighting a publishing war from 10 years ago inevitably fail.
4 Brand Newsroom Models That Work
Go inside the most successful brand newsrooms with journalists and executives at Microsoft, IBM, GE, Intel, Adobe, and more.
Wattpad Romances Brands with Fanfiction Marketing Opportunities
Jordan Lynde’s Twitter bio reads, “I am a teen fiction author and one day I will rule the world.” At 16, she started writing on Wattpad. Now, at 19, she just landed a publishing deal with Random House.
Content Catchup: Brands Battle For Top Journalists, and More Stories You Might Have Missed
Has anyone else noticed how Social Media Week has quickly become Content Week? Like the Napoleon of marketing buzzwords, content is consuming every other discipline. All the more reason for you to be up on the latest trends.
‘We Want It To Be a Soulful Cash Grab’: How Lego Created Arguably the Greatest Piece of Branded Content Ever
It's been number one at the box office since it hit theaters. Reviewers adore it. Political thinkers from both parties have pondered it. And, it's a toy commercial audiences have paid $200 million to see thus far.
Why Brands Need to Pay Attention to Upworthy’s Battle With Facebook
If Mark Zuckerberg is a landlord, then Upworthy, one of his most popular publishing tenants, just got kicked to the curb. But like any feisty New Yorker, they're fighting back.
Publishers Jump On the Brand Mag Trend
Print has been the new black for brand publishers for a while now, and in a surprising twist, digital publishers like PandoDaily are starting to follow those branded footsteps.
Brands Embrace Facebook ‘Look Back’ Parodies
For Facebook, what started as a thank-you note turned out to be branding gold. From the savvy brands that capitalized on the movement to the just-for-fun parodies, here are a few of our favorites.