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Pranking New Yorkers: The Hot New Brand Content Trend

Within the past several months, New York City streets and shops and have proven to be the ideal canvases for viral prank videos—and unsuspecting New Yorkers the perfect prank victims.

February 13, 2014 · Amanda Walgrove

Why Patch Dried Up: Is Hyperlocal Over, Or Was It AOL?

Throughout Patch's dizzying ride from buzzy idea in 2007 to an AOL property operating 900 sites in 2013, the fractured hub of hyperlocal news has been an easy target for critics everywhere.

February 7, 2014 · Natalie Burg

5 Content Design Lessons For Brand Publishers

"Content is king" is so 2012. Try this one on for size: "Design protects the castle." Thankfully, designers are sharing their lessons and experiences online.

February 6, 2014 · Herbert Lui