10 Editing Mistakes That Will Drive Your Writers Nuts
A good editor is like a dream. But editors can also wield their power for ill, sometimes driving even the most well-adjusted freelancer insane.
The Content Strategist
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Introducing Contently Multimedia
In the coming brand publishing arms race, those who simply turn out cheap words or swipe other peoples' links will be bringing Nerf guns to a cannon fight.
Study: Sponsored Content Has a Trust Problem
Two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a brand, and 54 percent of readers don't trust sponsored content.
Why Content Marketers Are Using All the Wrong Metrics (and What They Should Be Measuring Instead)
In this report, we examine how flawed metrics came to dominate the media world, and how a growing movement has emerged to replace them with superior indicators of success.
The Pros, Cons, and Costs of the Top 10 Content Distribution Platforms
Creating high-quality branded content is very important, but when it comes to making sure your ad dollars are spent properly, understanding the best ways to get eyeballs on your content can be just as crucial to your success.
7 Keys to Great SEO Strategies for Content Marketing
Do a Google search for the term “SEO is dead.” At the top of nearly 45 million results is a post from Copyblogger's “resident SEO guy” Sean Jackson decrying the acronym.
Whats the Difference Between B2B and B2C Content Marketing?
Businesses and consumers ultimately want the same thing, but marketers have to approach them in different ways.
These Content Marketing Trends Are Transforming the Retail Industry
Fifty-four out of a hundred consumers now say they would consider ending a relationship with a retailer that fails to directly deliver tailor-made, relevant content to them.
Content Catchup: Native Ads’ Biggest Threat, Twitter’s Traffic Problem, and a TMNT Guide to Newsrooms
You're just now recovering from SXSW and realizing that the future of content does not involve drinking free Lonestars and wearing ridiculous glasses in a brand-sponsored photobooth. So what does the future of publishing actually look like?