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The Content Strategist

Refinery29

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brand voice

Infographic: The Science of Brand Voice

Brands need a distinct perspective to win the competition for attention. Once they find that voice, they also need to use it consistently.

October 6, 2017 · Jordan Teicher

7 Quick List-Building Tips From Email Marketing Masters

Despite what you may have heard, a strong email list remains a key commodity for any content creator to grow their owned audience. It's the rain dance that gets a flood of followers to your content, the channel that conjures a storm of social shares.

October 28, 2014 · Dawn Allcot and Camille Padilla Dalmau

R29: Branded Content’s Proof Point

Refinery29 was an early master at collaborating with brands to create great branded content; some of the site’s most popular features — from blogging contests to in-depth profiles to funky photo spreads — were produced in concert with brands like Macy’s and Stoli, as Strategist Managing Editor Joe Lazauskas profiled in Mashable. The revenue generated… 

October 17, 2013 · Ella Riley-Adams