The Biggest Lessons Content Marketers Can Learn From ‘Serial’
In an era where storytelling is a slickly packaged affair and "content” has been cemented as a buzzword, it's satisfying that the viral hit at the end of 2014 is a simple podcast.
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This Insanely Simple Rule Will Help You Overcome Your Biggest Challenges
Not long ago, I came across a Reddit post that articulates the tiny rule that's helped me overcome my biggest fears.
5 Tips for Creating Engaging Social Content Around Big Events
Brands love to hijack big events, but they often fail. The latest research from ShareThrough sheds some light on how they can succeed.
How to Use Curation to Create Unique, Original Content
It turns out you can engage your audiences just as effectively curating existing work as you can creating new material.
5 Content Marketing Lessons from Journalists
Journalists have to engage readers. Their livelihood—literally—depends on it. That's why they've spent decades perfecting the craft of making stories interesting to readers.
CONTENT WATCH: The psychology of cat videos, and more
The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Friday.
A Copywriter’s Breakthrough, Tumblr’s New Revenue Stream, Ad Stereotypes
After 16 years of ad agency life, copywriter Matt Bull took a leap of faith in himself to pursue the path of self-employment.
Truth About Reddit, Secret Anti-Abuse Messages, Gawker’s Hiring Strategy
Is Reddit a part of your content strategy? Here's why you can't ignore this platform.
Channeling Memes for Content [VIDEO]
EE, a European broadband firm, is the latest company to appropriate an Internet meme for marketing.