The Content Strategist
It usually starts the same way: A well-meaning marketing manager thinks they’ve found the perfect audience for their new product launch on Reddit. Brimming with hubris and optimism, they publish a post that’s equal parts jargon and manufactured hype. Five minutes later, the post is buried in downvotes and snark. It’s a cautionary tale replayed…
We've studied some of our favorite tech companies in order to bring you a short list of stand-out content marketing from six industry leaders.
Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. You won't get anywhere posting links with a line of copy.
You can learn a lot about good content by working your way through hundreds of health blogs, fitness forums, and Instagram influencer profiles.
For years, Tesla had no advertising budget, resisted hiring a CMO, and operated out of a series of showrooms. Is it time for that system to change?
"Don't go broad. Go deep."
Reddit's community philosophy has given everyone a chance to have a voice in the national conversation. Even brands.
At GE, editor-in-chief Tomas Kellner doesn't have to worry about compliance and plugging the brand. Instead, he focuses on telling the best stories.
Comment sections, Reddit, and company archives are a few of the places writers can go when they're short on stories.
