Reddit Takes on Gawker, BuzzFeed With Upvoted
The front page of the Internet is getting its own front page.
The Content Strategist
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5 Brands That Rock Reddit (And What You Can Learn From Them)
By reputation, reddit is about as friendly to brands as an FTC hearing, but not for these brands. This is what you can certainly learn from them.
Keywee and the War for Content Distribution Supremacy
The war over content distribution is heating up, and venture capitalists are rushing to provide ammo.
How to Craft a Brand Voice That Carries Across Platforms, Formats, and the Space-Time Continuum
Your core identity and message should stay constant. What changes is the context.
How a Video Game Company Gained Ground With Documentary Filmmaking
Video game company Riot is leveling up their content marketing efforts.
How Maker’s Mark Built an Engaged Community of Bourbon Lovers
The bourbon brand has made a smooth transition into the digital age, embracing the new ethos of content marketing and social media wholeheartedly.
In One Chart, the Story of How Facebook Came to Take Over the Media and Marketing Worlds
Facebook now drives one quarter of all referral traffic, over three times that of all other social sites combined. What's even more surprising is how they got there.
5 Ways the White House Kills It at Content Marketing
After Barack Obama's Q&A on Reddit in August 2012, BuzzFeed said that the president had "won the Internet." More than two years later, he's still winning with a robust social strategy.
Tech Journalists Should Use This Story Idea Goldmine
For journalists, getting a scoop has always been a rat race, but for tech reporters, staying on top of every new product has never been tougher with so many writers out there trying to scrape together an audience by being first to the party. Enter Ryan Hoover, who launched Product Hunt in late 2013 with the sole purpose…