The Content Strategist
Pinterest co-founder Ben Silbermann once compared his social sharing website to the bug collection he kept as a child. Lucky for him, today’s Internet users share his love of collecting things: as of June 2013, Pinterest had 70 million users, according to Paris-based social media research firm Semiocast, its latest $225 million funding round in October 2013 bumping its valuation up to a whopping $3.8 billion.
Creating high-quality branded content is very important, but when it comes to making sure your ad dollars are spent properly, understanding the best ways to get eyeballs on your content can be just as crucial to your success.
For those contemplating Tumblr's value to brands, that reblog rate is an incredible stat to ponder. After all, if the average Promoted Tweet was being retweeted 10,000 times, Twitter would plaster SXSW with the stat.
There’s been a common refrain in the tech and media worlds these past few months: What the Zuck is going on with Facebook?
Sarah Lacy's grand theory about Facebook and WhatsApp, Pinterest's no-bro zone, and more must-read content marketing stories.
They say a picture is worth a thousand words, but for retailers looking to engage consumers via social media, that may be an understatement.
Do you really need to read any more articles about the Super Bowl or State of the Union Address? Read these articles instead. They'll make you feel super smart.
I don’t know if girls are still drawing on things in class -- probably -- but many have also turned to photo-based social network We Heart It for self-expression and inspiration.
It’s been called the great unbundling of the news, post-industrial journalism, the “microchunking” of content, and atomisation. All these coinages express the same basic idea: that audiences are increasingly discovering, aggregating, remixing, and sharing content on social media sites. What happens after the initial social media burst, though? At times, it seems to make content more…
