The Content Strategist
Content recommendation service Taboola announced Wednesday that it has raised a $117 million in a Series E funding round as the competition for paid distribution dollars reached a new high.
If necessity is the mother of invention, then Quirky is its magnanimous uncle. Quirky, which was founded in 2009 by inventor Ben Kaufman when he was 25, turns consumer product ideas into bankable inventions with an unorthodox approval process. People submit their ideas online, Quirky’s staff reviews them, and the top 10 or so are…
Facebook now drives one quarter of all referral traffic, over three times that of all other social sites combined. What's even more surprising is how they got there.
Despite all the "Facebook sucks!" rhetoric circulating in the brand marketing world, Facebook is still the most important social network when it comes to driving referral traffic to your content. By far.
Where do I begin? Which networks should I be on? What do I share? How many times should I post? Is this worth my time? Read on, social media noob, and I will answer all of your concerns. (Lesson one: “Noob” is social slang for “newbie.”)
John Lennon may have said the Beatles were more popular than Jesus... But what about IKEA? The Swedish "Life Improvement Store" prints over 200 million copies of its catalog each year—double the amount of Bibles printed in the same time frame.
One of the main reasons that Ello is popping off right now is that the nascent social network explicitly rejects advertising and commoditization of user data. It's manifesto makes that abundantly clear.
MDG Advertising is responsible for this massive, glossy infographic about the importance of native advertising for content marketers, featuring social media, metrics, and the future of native.
Mei Pak, founder of Tiny Hands, a super-small business making big noise with its food jewelry, shares what works for her business on Pinterest, a platform that is just beginning to realize its earning potential.
