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Pinterest For Content Marketers: The Basics

Pinterest, the internet’s buzzing online moodboard has become a hub for content marketers. We’ve covered how to kill it with content strategy before, but Mashable just ran a great infographic about the site’s social reach that we thought was worth sharing.  

January 30, 2012 · Lexi Lewtan

The Rise Of The Chief Content Officer

Some time around the turn of the millennium, media-savvy companies and organizations realized they needed to reach customers in an increasingly online world and that strategies would need to be, well, different. In 2000 Ann Handley, of MarketingProfs, turned her attention to the evolving nature of this kind job, writing about what any online publisher should… 

December 19, 2011 · James O'Brien

Turn Your Early Adopters Into Big Time Ambassadors

Some of the social sharing platforms today are what we call no-brainers. They get tons of hype, receive millions of  unique monthly visitors and have user growth that rivals the first few years of Facebook. However, 43% of Tumblr visits come from 2% of users and only 5% of Instagram users have uploaded more than… 

December 7, 2011 · Reb Carlson

Five Experimental Content Marketing Platforms You Need To Be Using

Hey Everyone! So here at The Content Strategist, our goal is to offer easy and effective ways to reach your fans. Lately, we’ve found that many digitally savvy customers are using of experimental platforms to explore the internet. These platforms offer great ways for you to  uniquely interact and share content – but they all… 

December 2, 2011 · Lexi Lewtan

Use Pinterest To Keep Your Users Craving Visual Goodness

Pinterest is the virtual version of a designer’s inspiration board. It’s growing at a time when curation and cataloging is inherent to human digital behavior – now that we are finding what we love, we want to share it with others. The platform is growing – and marketers should consider integrating it into their marketing strategy… 

November 9, 2011 · Reb Carlson