The Best Branded Content of July: Advertising’s McConaissance Continues
Wild Turkey's new "creative director" takes things to a whole 'nother level.
The Content Strategist
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The Best Branded Content of September 2015
In September, a few brands raised the bar with ambitious commitments to storytelling.
10 Ways for Brands to Get YouTube-Famous
For companies that don't want to pay millions of dollars for TV airtime, here's your blueprint for YouTube success.
The 10 Best Super Bowl Ads of the YouTube Era
Beer brands and car companies, puppies and babies, a one-second ad and a poignant portrait of heartland America.
Content Marketing Catchup: The Best Branded Content of November, Why Verizon’s SugarString Is Dead, and More Must-Reads
Here's what you missed while wondering whether that ugly Christmas sweater is going to mess up your mistletoe game.
The Best Branded Content of November
It's the holiday season, so of course our roundup of the month's best branded content has to involve a very adorable penguin.
And the Trippiest Marketing Campaign Ideas Goes to: Totino’s Pizza Rolls
Totino's challenged Tim and Eric to use pizza rolls in as many ways as possible. What the two did with the prompt is trippy to say the least.
Neuroscience Says Stories May Make People Love Brands More Than Their Families. But Why?
When I'm advocating for the potential of brand storytelling, there's one neuroscience study that I'm always tempted to reference, mostly because of this super-sexy tl;dr: Three in eight people love a brand more than their spouses or kids, all because of the story button in their brains.
4 Pieces of Awesome Content That Revamped Stale Brands
Companies invest a great deal of time and effort into shaping not only what their products look and feel like, but also the nuances of their brand story and how it aligns with modern social issues and values. After pumping all those resources into marketing, however, it’s not an easy thing for companies to admit defeat, scrap their work, and try something completely new. Still, sometimes it's necessary in order for brands to win back their audience or even appeal to new demographics. Here are four brands that did just that.