Why a Mobile Website Is Part of Any Business Plan [INFOGRAPHIC]
Businesses that are not creating stellar mobile websites are losing business.
The Content Strategist
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How Yahoo Directs Traffic with Targeted Content
Yahoo is a master at its craft. It knows its core demographic and posts content according to their interests.
Mobile Search Ads Prompt Users to Spend More
Around the world, mobile users are spending more money on products displayed in search ads as opposed to display ads.
Users Prefer Video in Mobile Ads
Mobile ads that contain video result in increased user engagement rates.
Mobile Content Gains for B2B Buyers
B2B buyers are increasingly using mobile devices to conduct research about products and services for their companies.
Mobile Devices Demand Mobile Content
Over the past decade, the use of cellphones and tablets has increased tremendously, significantly impacting the way marketers produce content. As people increasingly read on mobile devices, it's crucial for marketers to create compatible content.