Peeking into the sex lives of strangers, and more
The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Wednesday.
The Content Strategist
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Why Storytelling Matters: Contently’s Social Content Summit
Brands, agencies and publishers engaged in telling great stories are converging in Manhattan next week to share their own stories.
Red Bull’s World: The Secret Ingredients of Revolutionary Content Marketing
Is Red Bull a drink giant that publishes content or a publishing empire that sells a beverage?
IBM Taps Influencers, Debating Branded Content, Marketers’ Holiday Wishes
Clare McDermott of Content Marketing Institute interviewed Leslie Reiser of IBM about its content marketing strategies.
McDonald’s M Television, NFL Search Fumbles, Shane Snow Live Chat
McDonald's is aiming to entertain customers with original content in their restaurants with the M Channel.
Why the Best Brand Storytelling Is Visual [INFOGRAPHIC]
On Facebook, videos are shared 12 times more than text and link posts combined, and photos are liked twice as much as text posts.
Why Visual Storytelling Is Crucial for Brands
A picture is no longer worth a thousand words — perhaps it is worth a million "Likes."
The Buzz of Getting Buzzed: What Nerd Ragers at SXSW Teach Us about Content Marketing
As we leave SXSW, these parties should remind us: Whether it's a brand-sponsored party or brand-sponsored blog post, it's all about the same things — branding, trust, and keeping us interested — even when we’re drunk.
Pinterest For Content Marketers: The Basics
Pinterest, the internet’s buzzing online moodboard has become a hub for content marketers. We’ve covered how to kill it with content strategy before, but Mashable just ran a great infographic about the site’s social reach that we thought was worth sharing.