The Content Strategist
Social media blog Mashable has developed a formula that makes its readers into raving fans who distribute the site’s content quicker than Mashable could on its own. We all want to publish content that spreads like wildfire. Often the difference between a flop and a meme is in very small details. So long as your content…
High quality content has become an exciting alternative to traditional marketing for a large number of businesses – most of them, in fact, according to data from the Custom Publishing Council. Sixty-eight percent of CMOs say they’re shifting dollars to content marketing. It’s because content works. Content creates brand awareness. It creates advocates, subscribers, and…
Producing great content as a marketing tool for brands is no longer just trendy; it’s essential. Social media and ubiquitous publishing tools have made the ability to create, spread, and weigh in on content incredibly easy. It means that having content isn’t enough. Someone with better content will beat you, and the social media democracy…
