Brands

Why Storytelling Matters: Contently’s Social Content Summit

Great stories want to be shared — they want to be told and broadcast, they seek out an audience. Brands, agencies and publishers engaged in telling great stories are converging in Manhattan to share their own stories.

Contently’s Social Content Summit, on April 4 at the Bowery Hotel, will bring together more than 200 of the top marketers from notable and innovative brands, agencies, and publishers to explore and understand the future of content marketing and social sharing.

The panels will feature a host of industry experts who have developed successful content campaigns and have grown their brands’ social media reach.

Contently co-founder Shane Snow will provide opening remarks. The event will run from 12:15-6 p.m., beginning with lunch and ending with cocktails at the Bowery Hotel, 335 Bowery, New York.

The day’s first panel, “Brand as Content Creator,” will focus on three brands that are publishing compelling content and offer an inside look at how they do what they do. Panelists include Lauren Passero, associate brand building manager at Degree Men; Jeannie Reeth, senior director of social for North America at eBay; and Scott Roen, vice president digital at American Express.

The second panel, “Publishers With a New Approach,” will examine what publishing means beyond just creating content. Three publishers who have developed different ways to create and promote content on behalf of brands will tell their stories. These include Lauren Drell, campaigns editor at Mashable; Mark Howard, senior vice president of digital advertising Strategy at Forbes; and Pete Spande, CRO at Business Insider.

The final panel, “Agencies Meet the Content Challenge,” will look at how the role of agencies in this new world of brand publishers. Three experts in this realm will explain how they’re adapting. These innovators are Keith O’Brien, director of social activations at Horizon Media; Chris Perry, president, digital communications at Weber Shandwick; and Jonathan Sackett, managing director of content for North America at Ogilvy.

In between the panels, the conference will turn its attention to content-marketing executions by those attending with opportunities to make connections. Those who would like to submit their content work for presentation, should send a URL to neil@contently.com.

To purchase advance tickets or for more details, click here.

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