Content Marketing

Peeking into the sex lives of strangers, and more

The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Wednesday:

Flickr user dhammza:

What One Editor Learned From Reading About Hundreds of Strangers’ Sex Lives  (Slate)
Here’s an inside look into New York magazine’s weekly sex diary, which it recently discontinued after years of provocative and often addictive voyeurism. The column’s most recent editor, Rachel Kramer Bussel, sat down with Slate to recount her one-of-a-kind experience. This post is not for the faint of heart—consider yourself warned (and enjoy the read).

The Job of Social Media Editor Isn’t Dead, It’s Maturing (Mashable)
Several weeks ago, BuzzFeed pronounced the job of the social media editor dead.  Mashable has a different view of the topic, emphasizing that the role is actually evolving into bigger and better forms. It’s about growing a business and moving a brand’s audience forward, and according to Mashable’s Megan Peters, it’s more important than ever.

How to Protect Your Brand in an Era of New Domains (VentureBeat)
ICANN, the Internet’s governing body, will be releasing new domain extensions, and brands will need to be well-prepared to deal with the change. While there’s been much talk over brand-specific domain extensions, the bigger controversy is over the true generics like .shoes and .app. Here’s a brief rundown of need-to-known information.

Your Entire Work Day, Explained By Dogs (BuzzFeed)
Because it’s Wednesday. Any of these moments look familiar?

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