‘Metrics Meet Magic’: How Marriott CMO Karin Timpone Reaches Next-Gen Travelers Through Incredible Content
With Marriott's content studio taking the industry by storm, CMO Karin Timpone reveals her secrets to success.
The Content Strategist
Marriott
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Stop Interrupting What People Are Interested In, and Become What They’re Interested In
I've interviewed a lot of marketers over the years. Some are clear; some are candid. David Beebe is both.
‘We’re a Media Company Now’: Inside Marriott’s Incredible Money-Making Content Studio
With a Hollywood-style approach, Marriott is changing the content marketing game.
5 Steps to Building a Content Marketing Powerhouse
From staffing to distribution to the C.E.O. model, here's what it takes to become a premier publisher.
Evangelizing Content: Everything You Need to Know in One Webinar
Before you worry about budgets, this webinar will teach you all you need to know about getting your organization to care about content.
Mattress Co. Casper Launches New Mag to Investigate Drugs, Experimental Interrogation, and Sleep
Casper gave its star-studded masthead editorial independence, and the early returns are awesome.
3 Ways Facebook Instant Articles Will Be Big for Brands
Let's look at two ways Facebook Instant Articles will impact brands very soon—and wildly speculate about a big possibility.
Dollar Shave Club Wants to Keep You Reading on the Toilet
Fresh content? Sharp stories? A smooth strategy? Meet the startup whose editorial inspires all the puns.
Uber’s Hiring an Editor to Develop Owned Content Under David Plouffe
In 2015, the maxim of "everyone's a publisher" is quickly being replaced with "everyone's a media company."