The Content Strategist
Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success.
How much do you know about paid social? Considering how relatively new the practice is, chances are the answer is not enough.
But brand publishers don't want clicks; they want people to spend time with their content in hopes of building lasting relationships with an audience and achieving true ROI. If it's dumb to measure the success of your content based on pageviews, it's even dumber to pay for those pageviews.
Barbie can't stay away from the criticism: she’s unrealistically thin, she’s not diverse enough, and she’s too materialistic. In order to combat this backlash, Mattel decided to highlight the one asset of Barbie's that blows everything else in the toy aisle out of the water: Her jam-packed resume. And now she has a LinkedIn to show it off. After only a few weeks, Entrepreneur Barbie has managed to garner over 5,000 followers. Say hello to Entrepreneur Barbie.
Here’s a walkthrough of how to make GIFs from existing content, using a recent infographic from LinkedIn, created on the Visually Marketplace.
I was watching Argo this weekend, and sure enough, after all the diplomates were saved from Iran, Tony Mendez—the hero played by Ben Affleck—is notified he received an award from the President. Only he never actually gets the award, because, as his boss tells him in a parking lot, nobody can know about his mission.
Each Showcase Page hosts its own set of LinkedIn followers, website links, industry information, and posts, offering brands the opportunity to target consumers with more specified interests.
Here’s what you need to know about sponsored social media posts.
LinkedIn just announced it's getting into the business of helping its users create great content by bringing in partners (including Contently) to help brands become publishers.
