The Content Strategist
The marriage of journalism and design. We especially love infographics ABOUT journalism and design, content marketing and the like.
Social media, an invaluable tool for branding, networking, and consumer consumer engagement, can also be a staple for your B2B sales arm.
Content marketing needs more than writing to take off.
Producers of the best information graphics are as much researchers as they are designers.
Video sells. Sure, production can cost more than a simple article — but the ROI potential is definitely there.
If you're running an online dictionary website, Pinterest may not be the best fit for your social strategy — or is it?
Invodo reports, "Shoppers who view video are 174 percent more likely to purchase" than those who did not.
Over the next year, 51 percent of B2B marketers will increase their budgets for content marketing.
Nearly 4 in 5 marketers are increasing their focus on branded content, according to a study by the Custom Content Council.
Businesses that are not creating stellar mobile websites are losing business.
