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The Content Strategist

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The marriage of journalism and design. We especially love infographics ABOUT journalism and design, content marketing and the like.

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Brand Publishing Playbook: Making Energy Efficiency Sexy

For decades, getting homeowners to see the light when it comes to energy efficiency has been a knock-down, drag-out fight for utilities and non-profits. Rather than wrestling for the public's attention, Michigan Saves decided to take the fight where it belongs—inside customer homes.

February 14, 2014 · Natalie Burg