The Content Strategist
In content marketing, credibility is king. Building an owned audience only works if your readers trust you. That trust is hard to earn, but it’s all too easy to lose—especially if your content marketing is more marketing than content. In a 2014 survey by Kentico Software, 74 percent of respondents said they trust “content from businesses…
When we think of talented editors, our minds probably jump to the overworked veterans who piece together our favorite consumer magazines. But as the quality of branded content has improved in the last year, it's time to give brand editors their due. Here are 10 who got our attention in 2014.
One of the biggest challenges for every content marketer is time—trying to find it, deciding how best to use it, and the fact that there's never enough of it to begin with. When you're responsible for maintaining a blog, time starts to feel even more evasive—especially if you're expected to update that blog every day.
That's right—it's time for my picks of the best branded content of 2014. It's kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake.
Despite all the "Facebook sucks!" rhetoric circulating in the brand marketing world, Facebook is still the most important social network when it comes to driving referral traffic to your content. By far.
As Hubspot's Joe Chernov put it: "I believe content marketing is a subset of inbound marketing, but like the Arc Reactor to Iron Man, there is no inbound without content."
With the NFL season just a week away, I’m already starting to notice my Sunday night browser history is a mashup of marketing/media articles and reports from the New York Giants practice facility. It’s a reminder that at 26, I’ve come to follow the marketing and media industry—which I cover as the editor of The Content Strategist—in the same way I’ve followed the sport I’ve loved since I was three years old.
Gone are the days when a startup could just throw content out there and count on keyword optimization to drive fresh traffic and leads; the digital landscape has grown more competitive, and publishers of all kinds have had to up their game to stand out.
Marketing Automation is easily one of the fastest-growing segments in the software industry, and one of the hottest topics on the minds of business owners and content marketers everywhere.
