The Content Strategist
Mei Pak, founder of Tiny Hands, a super-small business making big noise with its food jewelry, shares what works for her business on Pinterest, a platform that is just beginning to realize its earning potential.
If you haven’t changed your email marketing strategy in the past three years, a new report, Science of Email 2014, might shake you out of hibernation.
Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that's easier said than done.
"Let's make a SlideShare!" is becoming a common refrain for brands across the globe. Especially those in the B2B space.
Do you agree that storytelling is the top business skill of the next 5 years, or will it take a bit more convincing to persuade you?
Go inside the most successful brand newsrooms with journalists and executives at Microsoft, IBM, GE, Intel, Adobe, and more.
Brands are luring away big names in journalism -- Newsweek's Dan Lyons and Melissa Lafsky Wall, Wired's Michael Copeland -- and these writers aren't churning out press releases; they're still telling stories.
"Content is king" is so 2012. Try this one on for size: "Design protects the castle." Thankfully, designers are sharing their lessons and experiences online.
As a full-time content strategist, I read hundreds of articles a week — maybe even thousands. (Okay, maybe not thousands.) My brain hurts. My eyes are dry. My news aggregator sends me passive-aggressive messages suggesting that I get a social life. Chances are you’re feeling the same way. So let us do the work for…
