The Content Strategist
Sports analytics were stuck in the stone age until Oakland Athletics General Manager Billy Beane, played by Pitt, and a small group of mathematical mavericks transformed how everyone thought about baseball.
If you're a brand publisher, you’re probably measuring your content all wrong.
As a full-time content strategist, I read hundreds of articles a week — maybe even thousands. (Okay, maybe not thousands.) My brain hurts. My eyes are dry. My news aggregator sends me passive-aggressive messages suggesting that I get a social life. Chances are you’re feeling the same way. So let us do the work for…
Mark Howard, SVP of Digital Advertising Strategy at Forbes Media, talks about how Forbes has succeeded with its BrandVoice program by maintaining the authenticity of its content.
Business Insider’s Pete Spande, Forbes’s Mark Howard, and Mashable’s Lauren Drell explain their credos and strategies for branded content.
You've probably already noticed, but Abercombie & Fitch has been at the center of a major media fail.
Performance pay can provide brand journalists with incentives that will boost their productivity, but it can also raise serious issues.
Instead of floundering in a sea of shares and tweets (like the majority of brands), make sure that your company has a strong foundation.
Word on the street is that eBay has a brand new look and feel that has made window shopping a top priority.
