Branded Content Gains Traction [INFOGRAPHIC]
Nearly 4 in 5 marketers are increasing their focus on branded content, according to a study by the Custom Content Council.
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Pheed Gains Ground, Gawker Branded Pages, Freelancer Economics
Pheed, a new social platform on, has garnered over one million users since it was introduced last August.
Delta’s Comic Safety Videos, Ads and Journalism, The New Yorker Approach
Delta is putting out more content after its in-flight safety videos became YouTube hits, Deadline Detroit reports.
Coca-Cola Pours Content, MTV Shake-Up, Content Marketing Pitfalls
On Monday, Coca-Cola revamped its website, putting an emphasis on the history of the company, reports The New York Times.
McMusic Video, iPad Mini Content Impact, Is Branded Content the Future?
McDonald's has put out a music video called "Getting Serious," which debuted on X-Factor this past Monday, according to Marketing Magazine.
Coke Zero’s 007 Campaign, Branded Content on Target, Twitter Stories
Coke Zero's new campaign is a video featuring unsuspecting cola drinkers buying soda from vending machines in a train station.
McDonald’s M Television, NFL Search Fumbles, Shane Snow Live Chat
McDonald's is aiming to entertain customers with original content in their restaurants with the M Channel.
The New Newsroom: How Content Connects Editorial and Marketing at Forbes
Content Conversations examines the dynamic intersection of new and traditional publishing.
Olympic Test, Columbia Records Funds First Startup, Foodies Rule YouTube
The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Topics for today are Olympic Digital Undertaking and YouTube.