10 Content Marketing Predictions That Will Make You Sound Really Smart
A lot happened last year in content marketing, and even more is going to happen this year. These 10 predictions will put you ahead.
The Content Strategist
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5 Tips For Launching a Native Ad Offering From 5 Top Publishers
Despite native advertising's impressive rise, universal best practices remain elusive.
The Quest for the Holy Grail of Sponsored Content Measurement
With 90 percent of marketers doubting their ability to measure branded content, something is clearly amiss in the land of ROI. That uncertainty spreads to the brand-sponsored content that runs on the sites of publishers like BuzzFeed and The New York Times, where there's plenty of debate over the best way to sell sponsored content and measure its success.
Does Content Marketing Have a Ghostwriting Problem?
I was watching Argo this weekend, and sure enough, after all the diplomates were saved from Iran, Tony Mendez—the hero played by Ben Affleck—is notified he received an award from the President. Only he never actually gets the award, because, as his boss tells him in a parking lot, nobody can know about his mission.
What Brands Don’t Understand About Tumblr
"If a picture paints a thousand words, then Tumblr is the greatest story-telling medium available in the social space."
Some Publishers Hide Traffic Numbers From Writers. Here’s Why
The editors at The Verge have a policy that seems a little bit odd and anachronistic: They don’t let writers see how much traffic their stories generate. Ever.
A Brief History of Native Advertising
For over a century, brands have been crafting their native ad strategy to fit new ways to reach people—from print, to radio, to TV, and beyond.
4 Brand Newsroom Models That Work
Go inside the most successful brand newsrooms with journalists and executives at Microsoft, IBM, GE, Intel, Adobe, and more.
‘No Great Speeches to Empty Rooms’: Inside An Elite Content Distribution Strategy
Positivity farms like Upworthy aren’t the only publishers weaving distribution strategies into their DNA. Brand publishers are, too.