What Are Your Thoughts on BizSugar’s ‘Content Gold’ Q&A Session?
BizSugar is holding a "Content Gold" Q&A session via Facebook. Are you attending?
The Content Strategist
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Applying Facebook’s Business Model To Journalism
Journalism professor and media blogger Jeff Jarvis argues that media companies should take note of Facebook's "relationship business" model.
How Red Bull Fuels Its Facebook Community With Winning Content
Red Bull's unique content on Facebook reflects who it is as a media company and always focuses on its core message, making its posts shareable and bringing fans back for more.
How Does Facebook Define ‘Active Users?’
Andrew Ross Sorkin of The New York Times Dealbook argues that Facebook is blanketing the term “engaged” in their post-IPO user reports.
12 Concerns Content Marketers Should Have About Facebook’s IPO
A list of 12 concerns that any brand or publisher marketing on Facebook should have about the company post-IPO.
How Facebook May Help Publishers Improve Content
Facebook's Open Graph makes it easy for users to share content real-time, giving marketers instant feedback on their content.
5 Tools for Measuring Your Content’s Social Reach
These 5 tools for measuring social reach will get you much closer to content marketing ROI.
How Much Original Content Makes A Strategy Effective?
How much original content makes a strategy actually effective? The popular stock and flow content debate continues in Digitay’s recent post “Brands Want Content Curator Jobs.” Their take? A lot. “It takes time to build that reputation, whether creator or curator,” explained Neil Chase, svp of editing and publishing at Federated Media. “It might take faster if you’re good at what you do,…
Top Social Brands Spill Their Facebook Tactics
Brands need to evolve culturally,” Ad Age explains their latest trend report, in which they explored the secrets of top brands like Chapstick, Intel, and Burger King and their Facebook tactics. “When a brand is on Facebook and you feel like it probably shouldn’t be there, it’s that the brand hasn’t figured out how to communicate in…