Community Generated Content – Yay or Nay?
The Content Marketing Institute lends its thoughts on how to incorporate your community into the content production cycle.
The Content Strategist
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Embedding Social Media Buttons, Made Easy
Readers, meet the The Ultimate Cheat Sheet for Creating Social Media Buttons. This is a relatively old guide from The Hubspot team, but it’s just so useful. Trying to embed things on your site can be a pain, but it’s worth it. There’s little use in creating content if the consequential process of sharing is not there! “We’ve…
How To Rock Storytelling On Facebook Timeline
Copyblogger wrote a great piece the other day called 4 Simple Steps to a Facebook Timeline that Tells Your Marketing Story. Here are his 4: Using the Subscribe button, Adding a great Cover photo, Crafting your About page, and Adding activity and Life Events to your Timeline. Take a closer look on how to deliver on…
What Has Deterred Your Digital Strategy?
According to a recent post on The Conversation Agent, many B2B marketers are not satisfied with the performance of their website, social, search marketing and sales conversion efforts. Here’s a breakdown of the main reasons why. Luckily we’ve answered a few of these for them. Uncertain of where to begin? Lack resources? Don’t know how to…
Happy Community Management Day!
Did you know Jan. 23, 2012 is the third annual Community Manager Appreciation Day? The Team at 10,000 Words came up some great celebration tips, but we have a better one – Give them a nomination for Best Community Manager in our Contently Awards! Seriously, just tweet your nomination for #bestcommunitymanager to #contentlyawards and give them the credit they deserve!
Content Marketing Boot Camp: Everything You Wanted To Know In One Post
An offline marketing expert recently asked me for a crash course in content marketing through social media. She’d built a powerful personal brand over the years and wanted to take her analog educational resources and research and leverage them online. The answers to her question, “What is this content marketing business, and how do I get started?” are…
Community Manager Secrets: An Interview with Warby Parker
Contently interviews Warby Parker Social Media Manager Jen Rubio about how the company is growing its customer base and audience with its wide-reaching digital content strategy.
7 Tips For Super Strategic Video Content
You’ve heard it before: attention spans are getting shorter and video content is the easiest way for people to digest information. However, with more than 3 billion videos viewed each day on YouTube, making your brand’s video content stand out is even more of a challenge. In addition to capturing consumers’ attention, videos should make…
Sucking Up For Fame and Fortune in Digital Marketing
Any good digital strategist knows the basics of engaging a community. Keep up friendly conversations. Offer useful resources. Maintain authority on relevant topics. You know the drill. But digital marketing is still very much like the Wild West — which means there are ways to trick the system. Social media is often misrepresented as a…