The Content Strategist
Editor’s note: We’re trying something new with our Friday roundups. Instead of links to the week’s top news, we’ll be posting what we call Toolboxes – a handful of resources on a theme – every week. Check out our Tumblr feed for ongoing industry news curation, every day of the week. This week, we break down…
Some of the social sharing platforms today are what we call no-brainers. They get tons of hype, receive millions of unique monthly visitors and have user growth that rivals the first few years of Facebook. However, 43% of Tumblr visits come from 2% of users and only 5% of Instagram users have uploaded more than…
While GetSatisfaction may not be directly related to the Rolling Stones’ song of similar sentiment, the two cultural entities actually have a lot in common. GetSatisfaction works with big name brands to encourage interaction, feedback and communication. And this isn’t some “useless information, supposed to fire (your) imagination” – the company offers real solutions to create…
A man sits at a computer in an office, looking at the TMZ.com blog. A beautiful woman enters, walks to him, and reads over his shoulder, then looks back at the camera: “Manly, yes, but I like it, too.” You may not remember the line from the 1970s Irish Spring soap commercials. Just know that…
Hey Everyone! So here at The Content Strategist, our goal is to offer easy and effective ways to reach your fans. Lately, we’ve found that many digitally savvy customers are using of experimental platforms to explore the internet. These platforms offer great ways for you to uniquely interact and share content – but they all…
Quora is an amazing tool for crowd-sourcing the answers to high quality questions – it’s like Wikipedia meets Yahoo Answers. The site is great for personal and industry related questions, but is still relatively unexplored as a marketing tool. Here are nine ways to dip your toes into this up-and-coming network. Stay on Top of…
There may be no universal rubric for assured high-traffic blog-entry word counts, but there's some quick math, strategic planning, and industry research that shows how some blogs work, when it comes to length. Have a look at what a few examples bring to light, and take away some practical advice on how to plan your next post.
If content is king, then keywords are the proverbial queen. And by queen, we mean the one who makes all the decisions. According to FlowTown co-founder Dan Martell, the success of their blog and their business is the marriage of the two. One cannot work without the other. Content is great, but only if customers and readers…
Facebook is a great way to reach customers, create relationships, and promote your brand. But many companies that jump on the bandwagon, slip right off and land on the ground. Used correctly, Facebook can provide major benefits. Here are some common mistakes that many companies make, and the ways that you can avoid them. 1.…
