Using Facebook to Build Strong Customer Service
Three out of four U.S. consumers expect a reply to their negative Facebook posts on brand pages. Here's how to be proactive about customer service on the platform.
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Instagram Deal Predicted to Boost Facebook Ad Prices
The $1 billion acquisition of Instagram by Facebook last week could lead to higher advertising rates on the social network site.
Optimize Paid Social Ads With Real Engagement
The key to making ad campaigns successful on Facebook is integrating them with true social media engagement, writes ClickZ's Liana Evans.
On Spiffing Up Your Brand’s Facebook Timeline With Images
We're loving Social Media Examiner's five tips on how to improve your brand's Facebook Timeline with images.
Marketers Spending Most Ad Money on Facebook [STUDY]
Facebook will be the top recipient of ad money among all other social media sites this year, according to a recent survey.
Tracking Social Commerce on Facebook [INFOGRAPHIC]
A new infographic produced by Business Insider takes a look these changes throughout time.
How Email Subscribers and Facebook Fans are Similar [INFOGRAPHIC]
Customers interact with companies they follow on Facebook similarly to how they engage with brands via email, according to a recent infographic.
How Coca-Cola Keeps Its Cool on Facebook
Coca-Cola built up its brand on Facebook by making fans its number one priority.
What Facebook Interest Lists Can Do for Brands
Facebook recently released a statement that starting over the next few weeks, it will add Internet Lists to users' homepages.