Facebook to Expand Offers to E-commerce
The social media giant plans to display coupons in news feeds, sponsored stories, and ads targeting specific markets to boost sales.
The Content Strategist
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Making Social Matter
Marketers get most out of their social media by setting goals, measuring success and integrating social elements into other campaigns,
5 Ways to Build a Better Website
Here are five ways to transform a company’s website to a go-to destination for consumers.
Navigating the Levels of Facebook Advertising
Marketers spend more money advertising on Facebook than on any other social media site, but how they spend money differs.
Discovery Channel Draws TV Audiences Online
Discovery's goal is to keep people subscribing, and it does that with an active online presence full of compelling supplementary content.
How Disney Put Mouse Ears on Facebook
Judging by its millions of followers, Disney's theme park slogan of "the happiest place on earth" extends to cyberspace as well.
Measuring Social Media Success
For social media marketers, setting and hitting goals can be tough, but there are a few proven ways to track their progress.
Connecting, Not Selling, on Facebook
Facebook fans and followers who are bombarded with company updates and sales pitches, which will surely turn away and may sour on the brand.
The Best Marketing Is Still Local
Globalization and the spread of social media has put new pressures on marketers go local to get their message out. By tailoring their content to specific communities, marketers believe they will have more success, according to a new survey.