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The Content Strategist
Strategy
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Display advertising
Trending
Why Display Ads Are a Waste of Money—And What You Should Do Instead
By
Joe Lazer
Brands
3 Ways Facebook Instant Articles Will Be Big for Brands
By
Joe Lazer
Content Marketing
Can 3D Rescue Display Ads?
By
Alyssa Hertig
Brands
Follow the Leader: Why Agencies Need to Embrace the Content Marketing Challenge
By
Brett Lofgren
Brands
With Acquisition, Taboola Aims to Marry Content and Commerce. Will It Work?
By
Joe Lazer
Content Marketing
Can the Attention Web Save Publishing? Upworthy, Quartz, and Refinery29 Weigh In
By
Julia Lynn Rubin
Brands
Publishers Poised to Become the New Agencies
By
Joe Lazer
Brands
Mobile Search Ads Prompt Users to Spend More
By
Kylie Jane Wakefield
Brands
Using Display Advertising to Secure a Customer
By
Kylie Jane Wakefield
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