Make Content, Not War: Using Negative Emotions in Content
When done wrong, controversial content can wreak havoc on a brand’s reputation -- so it’s important to tread carefully.
The Content Strategist
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Why Content Must Be A Product
The reality is that content must be paid for and needs to be thought of as a product to sell.
21 Types of Content Audiences Love [INFOGRAPHIC]
To keep an audience captivated, marketers need to create and repurpose content that resonates.
Content Strategy vs. Interface Design
There is a strong connection between content and design. Here's how the two are interrelated.
Should You Keep a Content Library?
A content library is a guide to example posts and key resources for anyone producing on-site content. Such a guide keeps writers and editors on the same page.
Community Manager Secrets: An Interview with Warby Parker
Contently interviews Warby Parker Social Media Manager Jen Rubio about how the company is growing its customer base and audience with its wide-reaching digital content strategy.
3 Key Ways To Turn Your Blog Into a Super-Resource
The Internet is changing the way people remember things. Last year, a study led at Columbia showed that instead of remembering the actual information we learn online, we remember where we learned it. Because we trust that websites are more or less permanent, we often simply plan return to sites later to find facts when we…
Toolbox: Hook Internet Wanderers With These Five Critical Steps
Editor’s note: We’re trying something new with our Friday roundups. Instead of links to the week’s top news, we’ll be posting what we call Toolboxes – a handful of resources on a theme – every week. Check out our Tumblr feed for ongoing industry news curation, every day of the week. This week, we break down…
10 Tools For Converting Your Blog’s New Visitors Into Fans
Increasing traffic to your blog isn’t the “cure all” some people make it out to be. Without a solid strategy, you might attract users – but not be able to keep them coming back. But as long as you’re clear-eyed about what traffic-building efforts can and cannot accomplish, there is a lot gained by getting…