‘The Times Should Own Warby Parker’: Thrillist’s Ben Lerer on the Future of Commerce and Content
When I met Ben Lerer on a grassy hill outside the Austin Four Seasons at SXSW, the Thrillist founder was looking to run.
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Infographic: The Beginner’s Guide to YouTube Advertising
Paid content distribution has quickly emerged as one of 2015’s biggest content marketing trends as brands push to get more eyeballs on their content. And no platform looms larger in this landscape than YouTube, which is quickly emerging as the King’s Landing of Google’s powerful advertising empire. While YouTube’s advertising is best known for its skippable…
‘Brand Newsrooms’ Stretched for Resources
Somewhere behind those ninja turtle-dressed humans and crazy Vines, there's human mind—or, more likely, multiple human minds—devising and executing a brand's content strategy. And inside those "brand newsrooms," they're feeling stretched thin.
Willy Wonka and the ‘Facebook Buy’ Button
Is Mark Zuckerberg the modern-day Willy Wonka? It might be a little tenuous, but there seems to be a clear similarity between Facebook’s recent soft launch of ‘Facebook Buy’ and Wonka’s mouth-watering idea: Reach into the News Feed and grab your chocolate bar. Or big-screen TV. Or half-off Bonobos.
Are Brands Ready for Jelly?
What ultimately separates Jelly from visual networks like Instagram and Pinterest is a commitment to altruism. But can brands take advantage of the platform?
Brand Publishing Buzzword Awards
Jessica Black co-authored this post. Brand publishing was one of the big trends of 2013, and you know what marketers love to do with trends—buzzword it! Yes, for every great piece of branded content—from Chipotle’s The Scarecrow to GE’s everything—there seemed to be a buzzword terrorizing us from the wry pages of Digiday to the…
Content And Sales Get Hitched
Like traditional advertising, content helps brands increase their profile and attract new customers. But it takes time and commitment to both create that content and also track its impact. Sales teams, under constant pressure to hit their quotas, often look for shorter-term solutions. Yet, thanks to the rise of social selling — the practice of…
Why Twitter’s $350 Million Acquisition Is Brand Publishers’ ‘Holy Grail’
Did you hear that Twitter acquired the biggest mobile ad exchange on the planet this week? We can’t blame you if you missed it amidst the hubbub around the social network’s surprise “secret IPO” announcement (and the release of a certain phone). But it’s a very big deal for brand publishers. Why? This acquisition has…
Why Content Marketing Beats Out Advertising [INFOGRAPHIC]
Over the next year, 51 percent of B2B marketers will increase their budgets for content marketing.