The Content Strategist
Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. The challenge, however, is that many SMEs have day jobs that don’t involve content creation. They may…
By marketing its employees' big personalities, this at-home cycling company got nearly 200,000 customers to come along for the ride.
If recent moves from Facebook, Snapchat, and Pinterest are any indication, platforms are going to keep taking power away from publishers.
Marrying content marketing to more traditional marketing functions sounds simple enough... until you try it.
Lessons to learn from Lululemon and its army of brand devotees to create great lifestyle content
Blog now, or forever hold your peace.
Five years ago, I was living in Las Vegas when I decided to make a different kind of gamble: I moved to New York City and started a content marketing company with two of my friends, now co-founders. It’s been an amazing—and humbling—journey. Despite the inevitable bumps in the road, today we’re working with hundreds…
If you haven't created something people can't live without, you're failing.
Here's what you missed while contemplating recreating Weekend at Bernie's...
