Quora’s Amazing Growth, Content Mistakes, Automation Explored
The question-and-answer engine is ready to tell the world that user numbers are up on all fronts from questions answered to votes and site registrations.
The Content Strategist
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Lean Viral Ads, Facebook Engagement, Marketing to DNA
Harvard Business School marketing professor Thales Teixeira looks at why and how people watch online videos.
FML Wars, Storytelling Meets Sports, Google Controversy
Everyone who tweets the #FML hashtag is entered in a pool for a "Fun My Life" prize pack. Bold move.
Tablets Lead Mobile E-Commerce, Marketing Meets Tech, CMO Roles
Mobile devices will facilitate a quarter of all online sales by 2017 — and approximately three-fourths of these sales will come from tablets.
Nutella’s Social Media Mess, Home Tweet Home, Brand Impact
Sara Rosso loves Nutella so much that she organized a World Nutella Day. How did the brand respond? With a cease-and-desist letter.
Branding an Iconic View, Big Data Lags, Coca-Cola Diplomats
Legally speaking, you can't trademark a beautiful view — but why not give it some great branding?
Google’s Content Splurge, Must-Watch Memes, Brand Community Wins
The Yahoo-Tumblr deal closely resembles a high-profile integration from back in 2006 — Google and YouTube.
UX Wins at Pitchfork, Tight Marketing Budgets, End Writer’s Block
User experience and revenue are two equal forces that are sometimes at odds.
Wrecked Brands, Better Brands, Demographic Misses
You've probably already noticed, but Abercombie & Fitch has been at the center of a major media fail.