A Day in the Life of a Content Strategist
Plenty of people who used to be marketers, writers, and editors are reinventing themselves as content strategists. But what do they do all day?
The Content Strategist
Content Strategist
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Study: 3 Freelancing Trends Marketers Need to Know About
Our new study, "The State of Freelancing in 2015," shows why it's so crucial for marketers to value their freelance talent.
My Content Marketing Adventures in Internet Headlines
It's been a twisted, glorious road.
How to Build an Amazing Content Marketing Machine for Half a Million Bucks
Give our VP of content $500K, and he'll give you the world.
How to Write a Content Strategy That Works
Everywhere you look, people are talking about content strategy. These two words—both buzzy in their own right—have joined forces to form one juggernaut buzz-phrase that’s sweeping the internet. And yet, despite all the discussion and hype, we’re still swimming in a bog of ambiguity and confusion over what “content strategy” actually means.
‘Brand Newsrooms’ Stretched for Resources
Somewhere behind those ninja turtle-dressed humans and crazy Vines, there's human mind—or, more likely, multiple human minds—devising and executing a brand's content strategy. And inside those "brand newsrooms," they're feeling stretched thin.
Willy Wonka and the ‘Facebook Buy’ Button
Is Mark Zuckerberg the modern-day Willy Wonka? It might be a little tenuous, but there seems to be a clear similarity between Facebook’s recent soft launch of ‘Facebook Buy’ and Wonka’s mouth-watering idea: Reach into the News Feed and grab your chocolate bar. Or big-screen TV. Or half-off Bonobos.
Content Catchup: 7 Sexy Stories You Might’ve Missed, Like Yacht-Hopping With T-Pain
It’s Friday, which means only a few more hours of pretending to do work before you head out to Happy Hour with your colleagues and celebrate another work week in the books by drinking seven pints of pumpkin beer because it’s just so darn festive. If you were here with us all week on Content…
How 3 Trailblazing News Sites Publish Content with Integrity [VIDEO]
Business Insider’s Pete Spande, Forbes’s Mark Howard, and Mashable’s Lauren Drell explain their credos and strategies for branded content.