Will Readers Ever Trust Native Advertising?
Native advertising is booming, but questions remain for the controversial ad format.
The Content Strategist
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Millennials and Media: Why Brands That Don’t Publish Are in Big Trouble
Millennials don't trust traditional media and advertising—but they trust sources closer to home.
The Best Branded Content of January
From Marshawn Lynch actually speaking to the press (sort of) to the Denny's Twitter of emojis and bae, January was a wildly entertaining month in content.
New Study Further Indicates Attention Time Could Be the Key to Branded Content’s Success
Marketers, take note: Clicks and views might matter, but a new Chartbeat study has found that the amount of time readers engage with a piece of content is perhaps the most important indicator of successful branded content.
How to Get a Bigger Content Budget in 2015
The most effective marketers' budgets for content are twice as big as those of less effective marketers. Here's what you should know to get a bigger—better—content budget this year.
How to Build a Culture of Content and Transform Your Marketing
To succeed long-term as a brand publisher, start from within: company culture.
7 Things We Learned About Viral Content in 2014
Until recently, the consensus was that viral potential couldn't be foretold. But recent data-heavy studies are offering new insight into sharing trends. Here's what 2014 taught us about what makes content go viral.
How Top Content Marketers Carve Out the Time to Publish Every Day
One of the biggest challenges for every content marketer is time—trying to find it, deciding how best to use it, and the fact that there's never enough of it to begin with. When you're responsible for maintaining a blog, time starts to feel even more evasive—especially if you're expected to update that blog every day.