5 Ways To Use SlideShare for Killer Content Marketing
If your business is focused on content marketing, SlideShare presents the perfect opportunity to share your company's reports and presentations.
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PBS Declares: Brands Are Publishers Now
You know a trend is going mainstream when PBS starts covering it. This week that honor was bestowed on Content Marketing. Their blog Mediashift wrote a a great post called It’s True: We Really Are All Publishers Now, Including Brands. Their position as a media company brings an interesting bias – the concern that branded content…
How To Rock Storytelling On Facebook Timeline
Copyblogger wrote a great piece the other day called 4 Simple Steps to a Facebook Timeline that Tells Your Marketing Story. Here are his 4: Using the Subscribe button, Adding a great Cover photo, Crafting your About page, and Adding activity and Life Events to your Timeline. Take a closer look on how to deliver on…
The Battle of Engagement: Saks Versus Barneys
The Fresh Networks Blog did a great breakdown illustrating the different content strategies of luxury department stores Saks and Barneys. A couple interesting facts: Saks has 288,000 Facebook fans, Barney’s has almost half with 162,000. Barneys gets its best rate of engagement between 8-9am in the morning, whereas Saks gets a good (but not as…
Coca Cola’s Content Marketing Secrets
These Coca Cola Content Strategy Videos have been circling around the web this month. Their VP of global advertising strategy, Jonathan Mildenhal, explains how the giant brand aims to double worldwide consumption of Coke by the year 2020 – using a content marketing strategy, of course. Coca Cola’s Content Strategy, Part One Coca Cola’s Content Strategy, Part…
Content Marketing Boot Camp: Everything You Wanted To Know In One Post
An offline marketing expert recently asked me for a crash course in content marketing through social media. She’d built a powerful personal brand over the years and wanted to take her analog educational resources and research and leverage them online. The answers to her question, “What is this content marketing business, and how do I get started?” are…
A Tutorial on Tutorial Marketing
The idea behind Tutorial Marketing is pretty intuitive – readers navigate to your site to learn something, not to buy something. But then, if those lessons sync up with the services or goods that you want to sell, they become aware of your brand and are more likely to buy your product. How you teach, of course,…
10 Ways To Make People Actually Read Your Emails
Email is an efficient and effective form of communication. It’s also very easy to ignore. That’s because most email is spam, so people are primed to hit the delete button. So how do you get people to actually read your missives? Try these 10 techniques. 1. Set Importance to High Email software lets you declare the importance…
Awesome Content About Content, Week of 11/21
Hey Everyone! If you follow our Twitter and/or Tumblr, you know that we like to keep you updated on what’s going on in the world of Content Creation outside of The Content Strategist. Here’s a wrap-up of things we’ve noticed over the past week. How to Jack The News For Marketing Buzz – ”If you are…