Why Every Business Should Be Creating Great Content
The content on your site is the personality that customers will come to associate with your business.
The Content Strategist
content marketing
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Women are More Engaged With Digital Content [STUDY]
While men are more interested in giving their opinions in the digital realm, women are more likely to engaged and interact with digital content, according to a recent study by uSamp.
Content Helps Brands Create Customers, Not Chase Them
Are media companies ready to move from chasing customers to creating customers?
How BuzzFeed Creates Contagious Content for Brands [INTERVIEW]
Tanner Ringerud, BuzzFeed’s director of creative services, helps brands created contagious content that strikes a chord with the click-crazy site's audience.
The Most Popular Images of 2011
A look at the most popular imagery from 2011.
Content Marketing Is On the Rise [INFOGRAPHIC]
The number of marketers relying on content marketing for success is on the rise. Check out this infographic that explores content marketing and its many advantages.
2012 Trend: Branded Apps Are Out, Content Is In
Content is replacing branded apps as one of the most buzzed about business topics in 2012, says Julia Hutchison, COO of the Association of Publishing Agencies.
Content Marketing Lessons To Take From The Superbowl
Business To Community notes that there are a few branding lessons to be learned from the Superbowl teams, not the ads.
Why Companies Must Act as Publishers: An Interview With Joe Pulizzi
Joe Pulizzi discusses the history of content marketing and why businesses need it in today’s digital world.