The Content Strategist
E-commerce businesses and great content marketing are a natural fitting pair – content makes the products look good, and product gives good content constant new material with aims at profits. But for Ara Katz, content is about so much more then brand context – it’s crucial storytelling. As the head of Creative and Partnerships for…
Embed links. Include graphics. Entertain your readers with quality content. And don’t forget to ask relevant questions at the end of your posts. Do all of this, and your readers should be pounding at your blog’s front door, screaming, “More, more, more!” Right? Well, you can only know for sure if you’re measuring engagement. With…
This list of 10 blogs that will help you manage your company's content strategy, from producing to promoting content.
Content marketing isn't new, but social media platforms make it accessible to more brands. The growth is reflected by startups that help brands optimize with content.
One of the most common questions about blogging is, “What’s going to be the return on my investment?” That question is the basis for our upcoming Content ROI Series, starting next week. But as far as businesses who publish branded content are concerned, according to a study by inbound marketing firm, Hubspot, the more content…
