· 1 min read

Why Companies Must Act as Publishers: An Interview With Joe Pulizzi

Joe Pulizzi discusses the history of content marketing and why businesses need it in today’s digital world.

Lexi Lewtan

<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet. · February 3, 2012

Talking with ReachLocal, Content Marketing Institute founder Joe Pulizzi discusses the history of content marketing and why businesses need it in today’s digital world.

Check out the video interview below:

“How many more channels are there going to be? There [are] going to be ten more tomorrow,”
– Joe Pulizzi, founder of the Content Marketing Institute

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Lexi Lewtan

<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.