Some Publishers Hide Traffic Numbers From Writers. Here’s Why
The editors at The Verge have a policy that seems a little bit odd and anachronistic: They don’t let writers see how much traffic their stories generate. Ever.
The Content Strategist
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As the Content Arms Race Heats Up, Brands Face Their Moment of Truth
Everyone creating content is competing against everyone else creating content. It’s a free-for-all, with alliances and power positions changing faster than a game of Risk.
‘No Great Speeches to Empty Rooms’: Inside An Elite Content Distribution Strategy
Positivity farms like Upworthy aren’t the only publishers weaving distribution strategies into their DNA. Brand publishers are, too.
The Best Sponsored Content Of 2013
A collection of the best sponsored content from 2013.
Business Insider’s Strategy For A New Media World [VIDEO]
Contently co-founder Shane Snow sat down with each panelist at the Social Content Summit to discuss the future of content marketing and social media. This is the fourth of a nine-video series sharing some of the day’s learnings.
How 3 Trailblazing News Sites Publish Content with Integrity [VIDEO]
Business Insider’s Pete Spande, Forbes’s Mark Howard, and Mashable’s Lauren Drell explain their credos and strategies for branded content.
Wrecked Brands, Better Brands, Demographic Misses
You've probably already noticed, but Abercombie & Fitch has been at the center of a major media fail.
Beautiful Campaigns, Twitter’s New Ads, Cry at Your Desk
Women, you're more beautiful than you think. That's the valuable takeaway from Dove's most recent video campaign.
The Art and Science of How Techmeme Curates News
What's the right relationship between algorithms and human curators when it comes to publishing stories?