The Content Strategist
Brands create bold campaigns because they want to spark discussions and align themselves with causes they believe in. But for every strong opinion, there's an equally passionate opposing argument, meaning brands that stand on their soap-box are bound to deal with some backlash — no matter how engaging the speech.
Engagement metrics are, and will continue to be, the best way to measure how the public feels about your content. But sometimes, Excel feels like a prison with all those cramped cells. A much easier metric: Has anyone made a parody video about your brand's content?
Brands love the idea of hijacking real-time cultural events, such as last night’s much-hyped Season 4 premiere of Game of Thrones. But that can often go … not well. That’s why it’s so refreshing when you see a timely piece of branded content that totally nails it.
Netflix and Gawker's joint project is book club-meets-online forum, and it could be the start of something big for digital entertainment.
With Game Day approaching, enjoy this infographic, "GUYTHINK: What Men and the Super Bowl," which the bros and broettes over at Cavalry Agency made for ... some reason.
For a magazine column last summer about the intersection of technology and publishing, I interviewed a number of smart thinkers about how brands should be self-organizing to create engaging, provoking, and ethical content (as opposed to inane social media filler). One of the interviews I conducted was with Neil Chase, former New York Times editor and…
The Seattle Seahawks are national news after their victory in the NFC Championship game, which means the whole team gets to share in the spotlight that Derrick Coleman has been enjoying for the past week. As we learned through an inspiring 60-second video from Duracell, Coleman is the NFL’s first legally deaf player. This emotional…
If the tech industry needed a reminder that using the right words and media to promote a product can be just as important as the product itself, Michael Bay delivered that reminder last week at CES. After a teleprompter failure, the “Transformers” director froze with stage-fright while promoting the electronic giant’s new 105-inch 4K HDTV.…
This piece — just like every other Best Branded Content of 2013 piece you’ll read this year — is inherently flawed. That’s because judging the best branded content from the outside is like choosing sports awards without advanced stats — or even some crucial basic ones. Views and shares are great, sure, but they’re heavily…
