The Content Strategist
Translating is a tricky business. I took seven consecutive years of French classes, and most of the time, my teacher was a Lebanese-American woman named Hala Kim. She liked to remind us that English was her fourth tongue—after Korean, Arabic, and French. In Madame Kim’s unique blend of languages, she’d always say we needed to…
Being an expert and communicating expertise are two very different things.
Lessons to learn from Lululemon and its army of brand devotees to create great lifestyle content
In January, consistency across channels was key. Some brands have been able to adapt. Others, not so much.
The branded content singularity is near. In November, a piece of content marketing rose to the top of the charts.
Blog now, or forever hold your peace.
When even Upworthy is investing in original content, what the hell is your excuse?
Are we clairvoyant, arrogant, or just really, really good looking?
Last week, something amazing happened: A thought leader for an investment firm unveiled a 197-slide presentation, and business and tech pubs covered it like Steve Jobs had just been discovered in Nicaragua putting Tupac through an intensive accelerator program.
