The Best Branded Content of February 2015
It's March, which means it's time to look back at the best branded content of February. Get ready for some pranks.
The Content Strategist
Best of Branded Content
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Branded Content Catchup: 5 Stories You Didn’t Read While Stockpiling Groceries & Emergency Supplies for Hercules
If you live in the eastern half of the U.S., chances are that you’re currently living in the wake of a frigid winter storm. You may find yourself longing for a time when the world seemed a warmer, friendlier place; a time when publications would make best of 2013 lists and try to capture future…
The Best Branded Content of 2013
This piece — just like every other Best Branded Content of 2013 piece you’ll read this year — is inherently flawed. That’s because judging the best branded content from the outside is like choosing sports awards without advanced stats — or even some crucial basic ones. Views and shares are great, sure, but they’re heavily…
Branded Content Catchup: 5 Stories You Missed While Failing to Explain Your Job to Your Family
5 Stories You Missed While Failing to Explain Your Job to Your Family like The Emotions That Trigger Sharing.
Best of Branded Content: Airbnb’s Content Marketing Takes Flight
Every week, we want to highlight a brand that’s telling amazing stories. This week, it’s Airbnb’s first major content campaign. Red Bull, the gold standard in brand storytelling, is laser-focused on giving people wings. In its first big branded content push, Airbnb wants to give those with wings a home. With the help of the…
5 More Awesome Pieces of Branded Holiday Content
Holiday marketing may be a must, but it’s also a minefield of cliche and redundancy. Some clever brands, however, are getting super creative and ditching the holiday card for awesome santa storytelling. On Monday, we looked at our first five awesome pieces of branded holiday content. Today, we analyze five more that are putting a…
Starbucks Turns A BOGO Promotion Into A Political Movement, Nation To Elect Venti Skim Chai Latte
Every week, we want to highlight an example of a brand that’s making amazing use of content. This week, it’s Starbucks and their Come Together campaign to end the government shutdown. In early October, a company famous for overly-complex drink orders (venti-double-double-decaf-caramel-mocha-cap-no-foam, anyone?) sent a simple message to the United States government: End the shutdown.…
Best of Branded Content: Slate and GE Capital
Every week, we want to highlight an example of a brand that's telling amazing stories through content. This week, it's GE Capital and Slate magazine, with an in-depth look at Flying Food Group, the middle-market business that keeps the nation's air travelers in chicken cordon bleu.