Mattress Co. Casper Launches New Mag to Investigate Drugs, Experimental Interrogation, and Sleep
Casper gave its star-studded masthead editorial independence, and the early returns are awesome.
The Content Strategist
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Can a 61-Episode Documentary Series Save Ericsson?
Ericcson is telling 61 stories in 25 countries in a bold new attempt to reintroduce itself to the mainstream.
Dollar Shave Club Wants to Keep You Reading on the Toilet
Fresh content? Sharp stories? A smooth strategy? Meet the startup whose editorial inspires all the puns.
5 Ways Design Thinking Can Help You Create a Killer Content Strategy
'Design Thinking' has little to do with sick fonts and pretty palettes; it's a way of thinking that can turn your content around.
GOOD Magazine and the Print Pub Renaissance
Print is back. Well, sort of.
The Best Branded Content of March
In March, the brand magazine made a big comeback.
How to Build a Culture of Content and Transform Your Marketing
To succeed long-term as a brand publisher, start from within: company culture.
Content Marketing Catchup: The Best Branded Content of November, Why Verizon’s SugarString Is Dead, and More Must-Reads
Here's what you missed while wondering whether that ugly Christmas sweater is going to mess up your mistletoe game.
How AirBnb Is Using Content Marketing to Stay on Top
For the past 24 months, Inc. magazine's company of the year has been crafting a lavish collection of branded content.