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The Content Strategist Blog

…But What About SEO?

Over here at The Content Strategist, we’ve been so focused on the power of of successful content marketing and social media that we hardly cover anything about the original internet marketer’s metric – SEO!  Here’s Mashable’s list of 6 Best Practices for Modern SEO A look at understanding when Page Rank actually matters An infographic of… 

November 10, 2011 · Lexi Lewtan

Why Being Transparent With Your Content Matters, Like, A Lot

Every industry, from finance to journalism, seems to think that transparency is the “answer” to today’s biggest problems and most corrupt industries. Why? We create a lot of data these days.  According to Yuri Milner, more data was created in any 48-hour period in 2010 than had been created by all of humanity in the past… 

November 10, 2011 · Lexi Lewtan

Seth Godin: Six Questions for Analyzing a Website

Seth Godin wrote a great list delving into what we need to look at when understanding websites as a business.  Some of the questions include: What’s the cost of getting a visit?  Is there a viral co-efficient?  What’s the permission base and how is it changing?  Great for anyone working with an internet product, especially… 

November 10, 2011 · Lexi Lewtan

Use Pinterest To Keep Your Users Craving Visual Goodness

Pinterest is the virtual version of a designer’s inspiration board. It’s growing at a time when curation and cataloging is inherent to human digital behavior – now that we are finding what we love, we want to share it with others. The platform is growing – and marketers should consider integrating it into their marketing strategy… 

November 9, 2011 · Reb Carlson

TNW: Ten Sites Who Totally Get The Principles of Experience Design

Good Morning Everyone! So in the world of online media, there are a ton of great conferences with even better speakers. The Next Web did great coverage of one of the speakers at The Future of Web Design Conference, Whitney Hess – who had some great insights to share about The Principles of UX design.  Her list… 

November 9, 2011 · Lexi Lewtan

4 Brands That Use Instagram For Killer Social Media Marketing

Instagram allows people to create visually appealing content and brands can do the same. Here are four brands using Instagram in creative ways to expand their business: NH Hoteles NH Hoteles uses the tag #wakeuppic to collect photos from users first waking up, and then aggregates it on the Wake Up Pics site in a beautiful fashion. NH… 

November 8, 2011 · Reb Carlson

More Cool Ways to Explore Instagram for Your Brand

Hey Everyone! If you read our latest on the Content Strategist on How Brands Use Instagram, check out these tools to improve your own use.  Use an Instagram Search Engine for better interaction and inspiration.  Launch a project, like Moby did for his new album.  Work with some third party  Instagram apps to get more out of your… 

November 8, 2011 · Lexi Lewtan

Make Your Reader Hungry Like Food Bloggers

Food bloggers have an advantage that most of us don’t – at the end of the day, everyone’s gotta eat. But that doesn’t stop them from creating incredibly juicy content. We’ve rounded up the best tips from our favorite creative culinary stars that keep readers coming back for more. Food Porn Daily Premise: The name… 

November 7, 2011 · Lexi Lewtan