The Content Strategist
A study ran by L2 Luxury Lab showed which fashion brands are embracing digital innovation and who is, as they call it, challenged. “Brands are seeking the halo of innovation that comes from inspired online programming,” says the study. Click through for more information on who’s killing it and why. Also, here are some deeper…
Do you understand the best ways to leverage the platforms you are using to reach your customers? Here are some tips on how to make the most of Wordpress, Gmail, and Tumblr.
There’s been an artificial dichotomy in blogs for some time: original versus curated content. Each model has proven successful. And that’s the point – they should. Curation and original content are two ends of a spectrum in which you have a balance of material that works for you … and that you create or choose to best express what…
A few weeks ago, Gizmodo and many others have complained about the explosion of arguably useful infographics – they’d pretty much had enough. What they meant, of course, was enough with the bad ones. And so have we. But that doesn’t stop us from really appreciating one done right. So to fix this problem here…
Shutterstock’s amazing new iPad app via thenextweb: The app that focuses on providing a unique experience for browsing images, wireframes, vectors and more. We use Shutterstock all the time, so we are very excited. It’s even on our awesome list 15 Must-Have Tools For Better Blogging!
Do you understand how to use unexpected channels to bring new users to your content? Here are some great tips on attracting readers from Reddit, Digg, and Stumbleupon.
Everyone messes up sometimes. Hopefully these classic marketing blunders will help you feel better! 29 Brilliant Minds Share Common Content Strategy Mistakes Whoops, I Didn’t Mean For You To Read This And some lists to make it better… 4 Tips for Managing Content Marketing Mishaps 7 Things You’re Probably Doing Wrong On Your Company Blog…
The Huffington Post just ran an interesting post called The Future of the Web: Brand Content & Browsers. Some highlights: “Content is not just about putting the summary of what your company does up there, but instead thinking about how you can make that content great.Forget the message for a minute. Does someone, anyone, want to…
On the Content Strategist, we focus on two fancy buzzwords – Content Marketing and Content Strategy. But as we hand out tools, case studies and other goodies, we’ve noticed that a lot of people use them interchangeably, when in fact they mean different things. Here’s a quick and easy explanation of the two buzz terms,…
